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// ASB Brand Identity
American State Bank is a $2.5 billion regional financial institution, with 35 locations in 20 cities across Texas. Research showed that the bank had an opportunity to expand their client base by attracting people in both younger and more diverse demographics. The Price Group recommended an updated brand identity and more aggressive marketing strategy. After leading ASB through the Brandstorming process, TPG created a new logo and identity system designed to galvanize the brand and appeal to ASB's expanding target audience. |
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