University Medical Center constructed an entire floor dedicated to cardiac care and featuring heart catheterization equipment not found anywhere else in the United States. TPG helped create a campaign to promote the new Heart Center that included television, radio, print, outdoor and public relations. The TV campaign featured color-rich footage shot on 35mm film. The spots also utilized high-tech production techniques found in major motion pictures (such as Spiderman). The techniques allowed TPG to produce eye-catching creative that showed how UMC centers patient care around each individual patient."