After two years of planning and construction, University Medical Center developed a state-of-the-art cardiac care center that streamlined cardiac services and relocated them to a single floor of the hospital. As part of the overall campaign, The Price Group created designs for outdoor billboards to help support other mass media efforts. The 14’x48’ boards were strategically placed around town to showcase the new look of the hospital and support the campaign theme: “Your health…at the heart of everything we do.”