To showcase their newly constructed, state-of-the-art Heart Center, University Medical Center and The Price Group worked together to create a VIP gala event. The Price Group created six different invitation styles featuring original artwork. The invitations gave invitees a preview of the more than 300 hand drawn art pieces to be given as thank you gifts at the gala. The theme of the gala and follow-up ad campaign was based on UMC’s belief that each heart is unique and the hospital centers its cardiac care around each patients’ individual needs.