// Process

CREATIVE

In advertising jargon, creative usually refers to the final product, the actual ad. But at The Price Group, it’s much more than that. To us, the term creative means the idea.

Ideas are more than coming up with the right headline or image. Ideas are about finding the best way to promote your products and services. They involve everything from using the right medium and placement to knowing the right thing say to the right people.

And yes, when it comes down to the finished product, you’ll get the full force of our creativity, including the right headline and image.

MARKETING

For all the attention it gets, creative is only half the equation. Without the proper marketing strategy behind it, the most creative ad is sure to fail.

Marketing starts with research, so that’s where we start. We’ve done the research to fully understand your industry. The end result is to discover an insight that will pull customers to your message.

Speaking of customers, we understand them too. We know how they make decisions and, more importantly, how to influence them to decide on you.

That’s the groundwork. After talking with you, we’ll delve into your business to find what makes you truly different. This is the fun part, the part where our partnership with you takes off.

SOLUTIONS

Creative and marketing both sound good, but this is the part you really care about. If done properly, our process of mixing the best creative with the right marketing will bring you solutions.

It’s that simple, right? Well, sort of. To get results, you first have to know what you’re measuring. The first step to solutions happens at the very beginning with setting objectives.

Then at the end – after the research is done, the ads are made and the audience has seen them – we can look back and judge how successful it all was.

The ultimate goal is to get quantifiable results for us (reach and frequency) and for you (awareness, traffic and sales).