 AMERICAN STATE BANK REBRAND 
American State Bank is a regional banking leader with 29 offices in 16 towns across Texas. With multiple locations, a diverse array of lending services and each branch location developing their own advertising, the bank was experiencing a deterioration of their brand.
Aside from clarifying ASB’s identity among many similarly named banks in the region, objectives included increases in market share, services per household and overall deposits.
ASB and The Price Group worked together to create a new brand position and marketing plan, corporate identity and color scheme, comprehensive media plan and creative advertising strategy.
The result was a rejuvenated brand for the bank across all the branch locations and a 11% increase in market share and an 18% increase in deposits.
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